Lately I see many people doing incredible things, big falls, technical rapids or with very serious consequences, risking their bodies as we all know, broken backs, dislocated shoulders, trying to go beyond certain limits.
Many of these guys seek the support of some brand, is it worth risking so much?
Maybe it is becoming a game of supply and demand, where starts a very risky stake.

Athletes are more than just an image or a good result, they should be valued for the effort and the projection they have for the sport and what they need to be the best.There are many who could be the best in the world and left halfway because they did not have the right support.

Questions to reflect…
How much effort does an athlete make?
How much time and money does an athlete invest?
How much money should get paid and why?
A kayaker needs the brand or the brand needs him?
What happens if you break your back or injure yourself?
Are social media more important than a good athlete?
Do brands look for sports people or popular people?